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In Ukraine ‘everything is so patriotic now’, even fashion, as military T-shirt designs and hoodies with slogans soar in popularity
- A trend for patriotic clothing in Ukraine sees T-shirt designs and slogans swiftly pick up on the latest weaponry and war developments
- A dog wearing military gear, anti-tank missiles decorated with flowers, even designs mocking Russia’s wilder propaganda claims are popular picks for customers
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In a large fashion store in central Kyiv, the capital of Ukraine, a mother and her young daughter flick through T-shirts depicting a cartoon dog in a flak jacket and sunglasses.
“We have several like this,” says Tatiana, adding that they may pick up something new. “We love clothes like this so we shop here often.”
The T-shirts by Kyiv-based label J. Cook depict Patron, a Jack Russell dog skilled at finding landmines, who was awarded a medal by Ukrainian President Volodymyr Zelensky in May. “I like little Patron,” Tatiana’s daughter Valeriya says, as her mother nods.
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A trend for patriotic clothing in Ukraine sees T-shirt designs and slogans swiftly pick up on the latest weaponry and war developments between Ukraine and Russia.
J. Cook’s founder, Serhii Fiut, says the Patron T-shirt is “currently the most popular” for the brand, named after British explorer James Cook, which sews garments in western Ukraine.
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