Rose Tonnerre is luxury perfume brand Editions de Parfums Frédéric Malle’s most popular fragrance in China.
Rose Tonnerre is luxury perfume brand Editions de Parfums Frédéric Malle’s most popular fragrance in China.
Beauty

Luxury perfume pioneer Frédéric Malle on hot China market, wannabe niche fragrances and buying perfume online

  • Frédéric Malle says the perfume business has changed dramatically over the last 20 years, with ‘niche fragrances’ playing a key part – but most aren’t very good
  • He explains that China is discovering perfumes very quickly and has ‘gone straight to the heavy stuff’, saying it will become an enormous perfume market

Rose Tonnerre is luxury perfume brand Editions de Parfums Frédéric Malle’s most popular fragrance in China.
Rose Tonnerre is luxury perfume brand Editions de Parfums Frédéric Malle’s most popular fragrance in China.
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