Bob Odenkirk as Saul Goodman in Better Call Saul. Costume designer Jennifer Bryan says she chose strong, bold and “look at me” colour palettes for the show’s main character, and had his suits made in Milan to her designs.
Bob Odenkirk as Saul Goodman in Better Call Saul. Costume designer Jennifer Bryan says she chose strong, bold and “look at me” colour palettes for the show’s main character, and had his suits made in Milan to her designs.

Better Call Saul: how fashion plays a key part in the Netflix show’s success as costume designer Jennifer Bryan explains her style choices

  • As Season 6 ends, we look at how Better Call Saul uses costumes to create a strong visual vocabulary and ultimately contributes to the show’s popularity
  • Saul Goodman himself is an accidental dandy and unwitting fashion icon that menswear aficionados will treasure as a true original for years to come

Bob Odenkirk as Saul Goodman in Better Call Saul. Costume designer Jennifer Bryan says she chose strong, bold and “look at me” colour palettes for the show’s main character, and had his suits made in Milan to her designs.
Bob Odenkirk as Saul Goodman in Better Call Saul. Costume designer Jennifer Bryan says she chose strong, bold and “look at me” colour palettes for the show’s main character, and had his suits made in Milan to her designs.
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