Drake, Katy Perry, Hailey Bieber: tooth gems go viral as celebs and TikTok stars show off sparkly stones in their smiles
- Tooth gems are taking over social media, one shiny smile at a time, as stick-on jewels regain popularity as a fashion trend years after they were last in vogue
- Celebrities like model Hailey Bieber and singers Drake and Katy Perry are sporting gems on their teeth, as are various influencers like Charli D’Amelio

While many beauty trends come and go and are never seen again, some make a comeback when you least expect – see the ’60s micro mini skirt at the end of 2021.
More recently, this has been tooth gems, which are taking over social media one shiny smile at a time. With the Y2K aesthetic well and truly ensconced in Gen Z fashion, it was only a matter of time before diamantes and stick-on jewels became a thing again.
Today’s tooth gems are reminiscent of dental grilles, which became popular in the ’90s with hip-hop artists and rappers, only instead of a set of diamond and gold covers, we are now seeing tiny gems used as highlights on a handful of teeth.

What are tooth gems?
Tooth gems are tiny pieces of dental jewellery that are placed on the surface of one or several teeth with the help of a semi-permanent adhesive material. There are many shapes, types and sizes to choose from, from delicate metal brand logos to shiny, colourful diamantes.