The best skincare routine is one that’s personalised, and they are on the rise as more people read up on their skin

Personalised skincare is based on hi-tech analysis of your skin’s specific needs. Clinics hand-mix formulas to deal with hydration, pigmentation and ageing

Experts weigh in on the best skincare brands to use, why it is important to book regular skin checks and what external factors can impact our complexions

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Published: 7:15am, 7 Sep 2022

It’s little wonder hyper-personalised skincare has emerged when you consider just how many products are on the market, how many experts there are (real or otherwise, especially on TikTok), and how many regimes have moved beyond necessity towards an act of self-care.

If we can personalise Netflix and coffee orders, surely it makes sense to use products tailored to our skin type and concerns? Especially when you consider just how much we can learn about our skin, our genetic make-up and the impact of our lifestyles on our complexion.

Skincare is not what it used to be. Dr Joseph Hkeik, a cosmetic doctor and owner of All Saint Clinic in Sydney, Australia – which specialises in bespoke and technically advanced skin treatments – says personalised skincare is an inevitable evolution.

“Personalised skincare was bound to happen, as there has been a growing global trend towards personalising everything. Tailor-made and bespoke services, treatments and products are increasingly popular and in demand,” he says.

One brand that has long been deeply invested in personalised skincare is Biologique Recherche.

Hkeik says skincare technology has evolved, allowing clinicians to better tailor treatments to clients and to pick up issues before they become visible.