Tennis star Serena Williams serves up new S by Serena collection at New York Fashion Week, after US Open tournament
- Days after what was likely her final professional tennis match, Serena Williams showcased her latest S by Serena collection at a New York Fashion Week event
- The line is ‘inspired by comfort’ and is designed in a way where everyday people can wear it, Williams, who announced her retirement from tennis in Vogue, says
Serena Williams might be calling it quits on one court, but she is taking her talents to another one.
“After this week, I’m going to figure that out and take a break,” Williams says of what is next for her.
Her new collection is “inspired by comfort” and designed in a way where everyday people can “actually [be] able to wear it”. More than that, she says, her line is accessible and affordable.
The 40-year-old, who debuted the clothing line in 2018, touts the instant shopability of her collection and shows off the brown, skintight off-the-shoulder dress she is wearing as one of the “cool designs” that is both functional and comfy.
“My mindset is just to design with people in mind and not let any barriers stop you,” Williams says.
The tennis GOAT – or greatest of all time – has not let barriers get in her way of becoming a star athlete and doing it her way, sporting memorable fashion looks on and off the court while breaking records and expanding her influence beyond the game.
The four-year-old was on hand at NYFW, cheering on her superstar mother from the front row pre-show and sitting on her lap during the show.
As she looks down the line to what she wants to pass along to Olympia, Williams says personal pieces from her eponymous jewellery line, launched in 2019, are what she wants her daughter to have.
We’re in love with the exercise dress, as worn by Emma Raducanu, once again
In a tearful postgame interview after her last match at this month’s US Open, Williams said there is no her, in tennis, without older sister Venus Williams; that also extends to business.
“Venus has helped me out a lot. She knows how to run a business really well, and she’s really been super helpful for me,” Williams said.
Following the pre-show interview, models rocking S by Serena strutted onto a blue tennis court.
As they lined up on the edge of the sporty runway, Williams joined them, standing shoulder to shoulder looking to the future. Game on.
