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Agence France-Presse

Queen Elizabeth’s death means that around 600 of her favourite brands risk losing their royal warrant and must now await the approval of her successor, King Charles.
Fortnum & Mason teas, Burberry raincoats, Cadbury chocolate, and even broomstick and dog food manufacturers are among those facing the loss of royal prestige.
If they do not gain the new monarch’s stamp of approval, they will have two years to remove the seal that marks them as preferred suppliers to the sovereign.
In his former role as the Prince of Wales, Charles issued his own royal warrants to more than 150 brands.

Above all, the warrant is a mark of quality.
Holders receive “the right to display the appropriate royal arms on their product, packaging, stationery, advertising, premises and vehicles”, the Royal Warrant Holders Association says. For some companies, royal endorsement is a powerful selling point, even if it is hard to measure the true impact on sales.
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Fortnum & Mason were the grocers and provision merchants by appointment to Queen Elizabeth, and the tea merchants and grocers by appointment to the Prince of Wales.
“We are proud to have held a warrant from Her Majesty since 1954, and to have served her and the royal household throughout her life,” the luxury London department store said.
Fortnum & Mason has a long and close history with the royal family, having created Royal Blend tea for King Edward VII in 1902.
Twinings also had royal warrants as tea and coffee merchants to Queen Elizabeth and to the Prince of Wales.

Among the other brands that benefited from their association with Queen Elizabeth was the Dubonnet wine-based aperitif – the key ingredient in her favourite cocktail of Dubonnet and gin.
Launer, which prided itself on supplying the sovereign with her ever-present handbags since 1968, now risks losing its precious cachet.
However, Barbour jackets, particularly suited to country life in the British weather, were the official manufacturers of waterproof and protective clothing to both Queen Elizabeth and her eldest son.

But for brands less well associated with Queen Elizabeth in the public mind, the royal warrant is “above all, the recognition of know-how and tradition”, says Christian Porta, the managing director of global business development at Pernod Ricard, which owns Dubonnet.
The French wine and spirits multinational holds warrants for Dubonnet and also for Mumm champagne.
However, in this field it has some competition: Bollinger, Krug, Lanson, Laurent-Perrier, Louis Roederer, Moët & Chandon and Veuve Clicquot also hold royal warrants.
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Consumer brands also have the royal seal of approval, including Heinz, known for its ketchup and tins of baked beans, adored by Britons.
For Kellogg’s cereals, as a US company, “it’s nice to have such a strong connection to the UK”, says Paul Wheeler, the brand’s spokesman in Britain.
He said the company had been supplying the royal family continuously during Queen Elizabeth’s 70-year reign.
“We used to have a special van, called Genevieve, only to deliver cereals to the royals straight from the factory,” Wheeler says.

There is no cost to obtaining a royal warrant, and suppliers continue to provide their services to the grantor on a commercial basis, while the royals are also free to use other suppliers.
Royal warrants last for five years, but the criteria for renewal have been tightened.
“It’s not only about giving a perfect service,” says Wheeler. “You have to show you’re a good business,” particularly with respect to human rights.
As a result, the royal warrant is therefore a guarantee of quality which some Britons will use when choosing their goods and services.


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Fashion

Burberry, Barbour, Launer: brands face losing royal warrants after Queen Elizabeth’s death unless they gain King Charles’ approval

Hundreds of Queen Elizabeth’s favourite brands, including Launer handbags (pictured), face losing the seal that marks them as preferred suppliers to the sovereign, unless they gain the approval of King Charles. Photo: AFP

Burberry is among those facing the potential loss of their royal warrants.

Queen Elizabeth wearing a green waxed Barbour jacket at the Royal Windsor Horse Show in England, in 1989. Photo: Getty Images

The queen holding a Launer handbag. Photo: Getty Images

Consumer brands also have the royal seal of approval, including Heinz, known for its ketchup and tins of baked beans. Photo: Shutterstock

The best or worst dressed man? King Charles’ style through the ages

Charles and his wife Camilla at the Mey Highland games in Caithness, Scotland, in 2005. Photo: DPA

Charles at a garden party at Buckingham Palace on May 15, 2019. Photo: AP

A young Charles and Queen Victoria ride horses in the park of Windsor Castle. Photo: AFP

Charles and Princess Diana with a six-month-old Prince William on December 22, 1982. Photo: AFP

Charles wears a traditional Saudi uniform in Riyadh, Saudi Arabia, on February 14, 2014. Photo: AP

Charles’ signet ring. Photo: Tim Graham Photo Library via Getty Images

Charles at the Guards Polo Club in Windsor in 1977. Photo: Tim Graham / Getty Images

Charles and Diana. Photo: @sheknows / Pinterest

Charles and William at Royal Ascot, in Ascot, Britain, on June 18, 2019. Photo: EPA-EFE

Charles tries on traditional clothes when he visits the Ashanti tribe in Kumasi, Ghana, on March 1, 1977. Photo: Anwar Hussein / Getty Images

Charles at a reception in his honour on the eve of his 50th birthday at Buckingham Palace on November 13, 1998. Photo: EPA-EFE

Charles at the Balmoral Estate in Scotland on October 1, 2021. Photo: AFP

Charles and Doria Ragland, mother of Meghan Markle, at the wedding of Markle and Prince Harry at Windsor Castle on May 19, 2018. Photo: AP

Charles and Camilla at a party at Windsor Castle on February 10, 2005. Photo: AP

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Models present creations by Molly Goddard. Photo: AFP

A spring/summer 2023 look by Erdem.

Queen Elizabeth with journalist and editor Anna Wintour during London Fashion Week in 2017. Photo: AFP

Models pose with a tribute to the late queen on the second day of London Fashion Week. Photo: AFP

Caroline Rush is the chief executive officer of the British Fashion Council. Photo: Getty Images

Models present creations by British designer Poster Girl on the second day of London Fashion Week. Photo: AFP

Models present creations by Molly Goddard during London Fashion Week. Photo: AFP

A spring/summer 2023 look by Nensi Dojaka.

Lifestyle

Fashion & Beauty


Royal warrant holders receive ‘the right to display the appropriate royal arms’. For some, this endorsement is a powerful selling point and a mark of quality
Around 600 of Queen Elizabeth’s favourite brands now await the approval of King Charles to bear the seal that marks them as preferred suppliers to the sovereign



Around 600 of Queen Elizabeth’s favourite brands – from Burberry to Barbour to Launer – face losing the seal that marks them as preferred suppliers to the sovereign, unless they gain the approval of King Charles.
