Charles Leung, CEO of LVMH jewellery house Fred, talks about being a rare Asian fashion chief executive. Photo: Handout
Charles Leung, CEO of LVMH jewellery house Fred, talks about being a rare Asian fashion chief executive. Photo: Handout
Fashion

‘They asked if I could make Fred loved in Asia’: LVMH jewellery brand’s Hong Kong-born CEO Charles Leung on growing in China and the brand’s youthful appeal

  • Hong Kong-born Leung, who made LVMH jewellery brand Chaumet a household name in Asia-Pacific, is charged with doing the same for Fred, especially in China
  • He talks about the human story behind the brand, returning to its high-jewellery origins and making those pieces appeal to a younger generation of customers

Charles Leung, CEO of LVMH jewellery house Fred, talks about being a rare Asian fashion chief executive. Photo: Handout
Charles Leung, CEO of LVMH jewellery house Fred, talks about being a rare Asian fashion chief executive. Photo: Handout
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