Your guide to permanent make-up: what it is, how long it lasts and why people love it so much

Permanent make-up is a procedure that is taking over the beauty industry one tiny needle at a time – but despite its sudden popularity it is not new

There are four common types of permanent make-up – experts break down what they are, how they are done and how long they actually last before fading

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Permanent make-up, which is not actually permanent, is taking over the beauty industry one tiny needle at a time. Experts explain what it is and why people love it. Photo: Handout

Published: 11:15am, 2 Nov 2022Updated: 11:31am, 2 Nov 2022

Waking up with a perfectly made up face is no longer an unattainable dream thanks to permanent make-up, a beauty procedure that is taking over the industry one tiny needle at a time.

Permanent make-up is not new – it was first used in the 1980s to treat alopecia. Experts found more ways to use it as time went by, from helping burn victims, vitiligo patients and cancer survivors to assisting those suffering from arthritis or Parkinson’s and who may struggle with applying make-up on their own.

Melissa Pruett, founder of Melt By Melissa studio in the US state of Arizona, says the procedure has advanced significantly since when it was first used.

“Nowadays, the technique and artistry have truly evolved to provide people with the most natural enhancements,” she says.

Permanent make-up refers to a range of techniques used to “tattoo” semi-permanent make-up onto your face. Photo: Handout

What is permanent make-up, and how does it work?

Permanent make-up – also known as micropigmentation, intradermal pigmentation or cosmetic tattoos – refers to a range of techniques used to “tattoo” semi-permanent make-up onto your face.