A man wears Adidas Yeezys in the subway in Milan, Italy. Adidas says ending its partnership with their designer, Ye, formerly Kanye West, will lower its profit margin on sales. Photo: Shutterstock
A man wears Adidas Yeezys in the subway in Milan, Italy. Adidas says ending its partnership with their designer, Ye, formerly Kanye West, will lower its profit margin on sales. Photo: Shutterstock
Fashion

The Adidas-Kanye West divorce bill is in: ending sales of Yeezy sneakers will cut expected profits at sportswear company by over a third

  • The sportswear company ended its relationship with rapper and designer Ye, formerly Kanye West, over offensive and anti-Semitic remarks he made
  • That meant it stopped selling Yeezy sneakers, which analysts say account for half its profits. Adidas has cut a profit forecast to 2.5 per cent from 4 per cent

A man wears Adidas Yeezys in the subway in Milan, Italy. Adidas says ending its partnership with their designer, Ye, formerly Kanye West, will lower its profit margin on sales. Photo: Shutterstock
A man wears Adidas Yeezys in the subway in Milan, Italy. Adidas says ending its partnership with their designer, Ye, formerly Kanye West, will lower its profit margin on sales. Photo: Shutterstock
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