A content creator holding a cheaper version of Sol Janeiro Brazilian Bum Bum Cream and the original. Dupes are taking over the beauty industry in a big way.
A content creator holding a cheaper version of Sol Janeiro Brazilian Bum Bum Cream and the original. Dupes are taking over the beauty industry in a big way.
Beauty

Are beauty dupes worth the hype? A look at what they are, their popularity on TikTok and the products people tend to buy

  • Beauty dupes became popular in the 2010s when make-up artists started sharing information about lower-priced alternatives to popular and out-of-stock favourites
  • Dupes have seen a resurgance on social media – we break down why people buy them, when they are worth it and the long-term implications for the beauty industry

A content creator holding a cheaper version of Sol Janeiro Brazilian Bum Bum Cream and the original. Dupes are taking over the beauty industry in a big way.
A content creator holding a cheaper version of Sol Janeiro Brazilian Bum Bum Cream and the original. Dupes are taking over the beauty industry in a big way.
READ FULL ARTICLE