Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
Fashion

Why is everyone buying New Balance sneakers? The ‘dad shoe’ is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup

  • Once you would not be caught dead in them. Now New Balance ranks as one of the fastest-growing sneaker brands on resale platform StockX
  • The ‘dad shoe’ can thank a current trend for chunky, basketball-inspired sneakers, several high-profile collaborations and emerging fashion subcultures for that

Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
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