Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
Why is everyone buying New Balance sneakers? The ‘dad shoe’ is right on trend, has had high-profile collaborations and was worn at the Fifa World Cup
- Once you would not be caught dead in them. Now New Balance ranks as one of the fastest-growing sneaker brands on resale platform StockX
- The ‘dad shoe’ can thank a current trend for chunky, basketball-inspired sneakers, several high-profile collaborations and emerging fashion subcultures for that
Young sneakerheads have been drawn of late to New Balance sneakers, such as its 580 model (above), belying its image as a “dad shoe” brand.
