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Legendary? Tiffany & Co. x Nike shoe collaboration divides social media, with some calling US$400 kicks ‘hideous’, others ‘timely’

  • Nike Air Force 1s in black suede with the signature Tiffany blue in the Nike swoosh, a sliver plate on the heel and ‘Tiffany’ on the tongue will go for US$400
  • ‘A legendary pair’, the brands called their collab, but social media users largely disagree; some note the black AF1’s association with aggression

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The Tiffany & Co. x Nike Air Force 1 Low “1837”, with the sportswear brand’s swoosh in the shade of pale blue associated with the fine jewellery brand. The shoes will go on sale on March 7 for US$400. Photo: Nike

Nike and Tiffany & Co. are the latest brands to create a luxury and streetwear pairing.

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The two announced a collaboration on January 31 that will include a specially designed Air Force 1 sneaker and sterling silver accessories. The combination of the two brands marks the 40th anniversary of the Nike shoe silhouette.

The Tiffany and Nike shoe is made of black suede, with the signature Tiffany blue being included in the Nike swoosh. There is a silver plate on the heel and “Tiffany” written in cursive script on the tongue.

Shoe collectors will be able to buy the new kicks on March 7 at Tiffany stores in New York and on the Nike SNKRS app for US$400.

 

While the shoe was announced as a “legendary pair”, users on social media immediately gave their opinion about the collaboration and design.

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One user wrote: “Those Tiffany & Co x Nike AF1’s are something hideous.”

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