Perrin Paris doesn't need celebrities to sell its leather accessories

There is much about Perrin Paris that goes against the grain of a luxury brand. The 122-year-old French leather accessories label isn't interested in being in every shopping mall in the world, and prefers to keep a low profile. It has no visible branding or monogram, eschews celebrity endorsements and high-profile advertising campaigns, and doesn't have a supermodel as its "face".

"We are about the overall product and range so our adverts showcase that," says Michel Perrin, the CEO of Perrin Paris and a fourth-generation representative of the family-owned company. "We don't use models or Hollywood stars."

Perrin is in Hong Kong this week with his wife Sally for the opening today of the brand's first boutique in the city, at IFC Mall. Fashion enthusiasts will get to see its coveted range of glove-cum-clutch hybrids (seen on the manicured hands of Beyoncé, Fergie and Paula Patton, among others), along with a range of designer gloves (Rihanna wore a pair to the Met Ball in 2013).

In its early years the house was known mostly for its stylish gloves, and for launching new techniques and styles which made them fashionable around the world. "In the 1930s we were supplying to San Francisco, New York, Sydney and even Hong Kong and China. The business was really international before going global was the norm for European brands."

Over the years, it has provided raw materials to haute couture houses and created bespoke pieces for them.