Dolce & Gabbana launches hijabs and abayas targeting wealthy Muslim Middle East market
Floral prints and lace a feature of Italian fashion house’s debut collection of traditional Muslim dress, whose launch follows similar moves by high-fashion and mass-market clothing retailers
Dolce & Gabbana is to launch a collection of hijabs and abayas targeting wealthy Muslim women in the Middle East.
The debut line by the Italian luxury fashion house features headscarves and the loose, full-length outer garment favoured by some Muslim women.
The hijabs come in sheer georgette and satin weave charmeuse fabrics, with D&G signature lace detailing on the hems. The Arabian edition of Style.com, the fashion website where the pieces were revealed, wrote: “They also appear to feature a lightweight and dramatic drape.”
There is also a nod to the D&G spring collection with hijabs printed with daisies, lemons and red roses.
Stefano Gabbana, co-founder of the luxury brand, announced the launch of the collection on his Instagram account using the hashtag #dgabaya.
No information has been released on how much the pieces will cost or in which regions the garments will be available.
The line received a warm reaction from some. Dina Gharbo tweeted: “Beautiful! I think I just found this year’s Eid outfit.”Another woman, Nicole Restrepo, posted on Facebook: “Stunning clothing! I would love to buy them for a economical price … I’m not a Muslim but I love the style.”Others, however, were more sceptical and described the move as a marketing ploy.