Usagi brings Japanese lifestyle concepts to Hong Kong
Japanese store mixes retail, art and workshops in a bid to inject creativity into the commonplace
Usagi is a lifestyle gallery and store founded by Sakamaki Tsukasa. It has shops in Paris and New York, and now one in Hong Kong.
“We believe that the consumer market in Asia is in high growth, and Hong Kong and Japan are two of the earliest places to merge Eastern and Western cultures in developing their economy,” says Masa Otsuka, Usagi’s Asia-Pacific regional director. It is this belief in Hong Kong’s maturity and sophistication which has encouraged the brand to open here.
As well as selling lifestyle products that are hard to find outside Japan, Usagi will be exhibiting and selling artworks from a variety of international artists. Artists including Jon Contino, Maricor Maricar and Damien Poulain have created artworks inspired by the colour white for the most recent show, White. Usagi also runs workshops, such as traditional indigo dyeing.
One popular item is the Musui Nabe, a cooking pot made by Hiroshima Aluminum. The product is more than 60 years old and has a timeless design.
Another big seller is the instant dry bath mat by Isurugi. Made of Japanese diatomaceous earth, the mat absorbs and evaporates water quickly, which is a bonus in humid Hong Kong.
In March Usagi will introduce Japanese coffee merchandise and a Matsuya coffee workshop. “We will be offering a Japanese hand-drip coffee experience. Coffee has already become part of our daily lifestyle, but we want people to enjoy the beauty of Japanese hand-drip coffee.”
By focusing on humble objects and sometimes overlooked experiences, Usagi hopes to inject creativity and beauty into the commonplace.
Usagi is at shop B, Wah Shin House, 6-10 Shin Hing Street, Central