Prada joins the ‘buy from the catwalk’ trend in Milan
Fashion house’s Pionniere and Cahier bags immediately available in select shops in Europe and the US. Asian customers can buy them after two weeks
It’s a hot topic right now among fashion brands and Prada is the latest to weigh in on the debate about the timings of the shows and the growing trend for see now, buy now straight off the catwalk. Two bags at Prada’s Milan show this week are immediately available at certain stores in Europe and the US and will be coming to Asia in a couple of weeks.
There were beautiful fabrics including bright red, green and gold brocades, dark velvet, fine wool checks and silk pieced together like collages, with prints including other-worldly landscapes by illustrator, Berlin-based Christophe Chemin.
It was eminently wearable, but quite what it meant remains to be revealed.