From Chinese street to the style elite, pyjamas are having a fashion moment
Sleepwear-as-streetwear has caught on across the world as designers wake up to its stylish possibilities. Confident Hongkongers have embraced the style, while others mix and match their pyjamas
Some older people in China think nothing of wearing pyjamas to stroll around their neighbourhood in summer, and now the fashion world has caught on: the most chic look this summer is a pair of slim-cut, printed silk pyjamas.
The sleepwear-as-streetwear look has made appearances before but took a while to catch on. Prada and Anna Sui both toyed with exotic printed pyjamas, but they only broke out of the bedroom properly in 2009, when Dolce & Gabbana showed their Pyramid Baroque collection of men’s silk bathrobes with matching trousers.
This season Burberry and Alexander Wang have shown pyjama silks, while Thakoon raided his own wardrobe for cotton pyjamas and robes. Equipment has produced accessibly priced pyjamas, and for the budget-conscious, Whistles will put a range of satin pyjama shirts on sale online in May. So enthusiastic is Dolce & Gabbana for the look that the duo produced a special capsule collection this spring and been hosting glamorous pyjama parties from Los Angeles to Shanghai.