A shopper peruses paper luxury accessories sold as tributes for the departed at a Hong Kong store. Photos: Felix Wong

Opinion

Style Check by Jing Zhang

Gucci’s PR faux pas in Hong Kong over luxury paper tomb offerings

Italian fashion house trips over its own high-end hems claiming trademark infringement by small stores in the city that sell paper versions of its goods to be burnt at funerals

Jing Zhang

Published: 12:15pm, 3 May, 2016

Updated: 4:21pm, 25 May, 2016

A shopper peruses paper luxury accessories sold as tributes for the departed at a Hong Kong store. Photos: Felix Wong

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Jing Zhang

Jing is a contributor to the Post. She previously served seven years as the newspaper's Fashion Editor, handling all editorial fashion-related content. She covers trends, movements and the industry scene for culture, fashion, retail business, arts, travel, technology and start ups in China and Asia. For the Post, she has interviewed the likes of Malcolm Gladwell, Karl Lagerfeld, Zaha Hadid, Jackie Chan, Dolce & Gabbana, David and Victoria Beckham, Michael Burke and Christian Louboutin.