Chinese actress Jiang Shu-ying and Cristian Marcucci, a Furla artisan, with a Made For You Artesia bag. The initiative allows Furla to offer a luxury experience at a much lower price.
Jing Zhang
Opinion

Opinion

Style Check by Jing Zhang

Italian brand Furla pioneering the ‘affordable luxe’ sector

Furla’s China growth of more than 40 per cent shows how consumer taste is shifting, and how a nimble brand can capitalise on a luxury slowdown

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Chinese actress Jiang Shu-ying and Cristian Marcucci, a Furla artisan, with a Made For You Artesia bag. The initiative allows Furla to offer a luxury experience at a much lower price.
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