Expanded Chanel store in Canada sells US$3 million broach
'Boutique is for the wealthy Chinese shopper who has more money than God' say retail analysts
Chanel has more than doubled the size of its Vancouver presence and now operates its second-largest store in Canada in Vancouver inside high-end Canadian chain store Holt Renfew.
The French luxury brand held a launch event June 7 to mark expanding its store to 5,060 square feet up from the previous 1,900 square feet.
The most striking thing in the newly expanded store is Canada’s only Chanel fine-jewelry boutique.
The event gave visitors a chance to view items for sale, such as a US$3 million broach and several other pieces of jewelry that were also priced at more than US$1 million.
“Chanel is obviously a very expensive brand but in their fine jewelry boutiques, the prices are off the charts,” said retail analyst and Retail Insider Media owner Craig Patterson.
“The boutique is for the wealthy Chinese shopper who is coming in, or living in Vancouver, and has more money than God and is buying crazy purchases at Chanel.”