An Adidas store in Beijing. The German sportswear brand’s sales in China, Hong Kong, Taiwan and Macau rose 38 per cent in 2015.

China’s wealthy buying global sportswear brands for show of luxury without the glitz

Rising interest in sport and wariness about conspicuous consumption has seen sales shift from prestige luxury brands to brands such as Adidas and Nike in China

Topic |   Fashion in Hong Kong and China

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An Adidas store in Beijing. The German sportswear brand’s sales in China, Hong Kong, Taiwan and Macau rose 38 per cent in 2015.
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