Hong Kong’s swank generation: the fashion bloggers turning hobbies into careers
With social media providing the means to reach a potentially huge audience, the city’s millennial fashionistas are channelling their inspirations and finding their voice
With social media platforms providing an easy path to self-publishing, talented millennials are taking success into their own hands. Among those joining their ranks are local fashion bloggers who follow their passions to express their unique styles while trying to find a distinct voice in a city as diverse as Hong Kong.
Young fashion bloggers are a force to be reckoned with. They identify their own unique style and then find ways to express it. These aspiring fashion entrepreneurs are making their mark, and doing so visibly.
Australian-Chinese Visala Wong is the founder and designer of LUZID Designs and has been a regular blogger since launching V for Visala in 2012. It’s not something she feels she has to balance with her personal and professional life. “Blogging is a lifestyle that blends into everyday life,” says the 26-year-old.
Wong is not alone in her belief that her passion for fashion blogging does not need to be balanced with other activities. Krisha Sia, a 21-year-old Chinese-Filipino fresh out of college, considers blogging a “natural routine”. Sia, who has been running her blog Manila-Hongkie Girl since 2013, says, “Blogging is like putting on clothes, taking a shower, brushing my teeth. I don’t need to balance it with my personal life.”