Five niche fashion brands that have nailed this summer’s global nomad trend
Intricate designs and traditional skills feature in clothes and shoes inspired by cultures from around the world. We look at the hottest new brands
The spotlight this summer is on the global nomad trend, which has graced the catwalks of designers from Valentino to Isabel Marant with tribal prints, colourful embroideries and exquisite handiwork.
Many of the styles appear to have been painstakingly crafted by indigenous tribes in Africa, but most were produced by factories in Italy, India or China. If you want the real deal, a growing number of niche brands are showcasing textiles and crafts from across the globe.
The eponymous label of Ukrainian designer Vita Kin is popular among street style stars such as Anna Della Russo and Ukrainian Giovanna Battaglia. Boho-inspired airy dresses and tops feature native vyshyvanka (traditional blouse) embroidery in vibrant colour schemes.
Made in the designer’s workshop in Kiev, it takes a month to teach the workers how to create a piece. The embroidery is done by machine but the sleeves, collars and cuffs are assembled by hand using traditional methods. Some styles take four to five weeks to produce and cannot be outsourced.
