Catherine Teatum (third from left) and Rob Jones, winners of the 2015/16 International Woolmark Prize for womenswear. The competition is a key plank in Woolmark’s marketing of fine Australian merino wool.

How wool could ride the eco-friendly wave to become fashion’s next ‘It’ fabric

With rising global interest in sustainable lifestyles, Woolmark looks to present wool from its Australian producers as a versatile and modern fibre in premium fashion markets as well as fast-growing areas such as China

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Catherine Teatum (third from left) and Rob Jones, winners of the 2015/16 International Woolmark Prize for womenswear. The competition is a key plank in Woolmark’s marketing of fine Australian merino wool.
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