The Weeknd performs in Los Angeles in 2015. H&M has signed him the Grammy award winner to present a menswear collection due in shops in March 2017. Photo: AP

Bye bye Beckham – H&M has something for The Weeknd instead

Swedish fast-fashion chain ends partnership with retired soccer star, 41, begun in 2011 as it seeks to woo younger shoppers by signing Canadian R&B star 15 years his junior to collaborate on a collection

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The Weeknd performs in Los Angeles in 2015. H&M has signed him the Grammy award winner to present a menswear collection due in shops in March 2017. Photo: AP
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