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LifestyleFashion & Beauty

US beauty blogger becomes first Muslim woman in hijab to feature in CoverGirl advert

Nura Afia, who is followed by thousands on YouTube and Twitter for her make-up tips, was surprised to be asked to be an ambassador for the brand

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Beauty blogger Nura Afia is the first woman in a hijab to be featured in a CoverGirl ad. Photo: CoverGirl/AP
The Washington Post

Nura Afia’s YouTube channel has thousands of subscribers.

You can see her giving a smoky eye make-up tutorial or going over a skincare routine.

And now you’ll be able to see the 24-year-old Afia – a beauty blogger who wears a hijab – in a CoverGirl advertisement.

Afia will appear in a commercial for CoverGirl, marking the first time a Muslim woman wearing a hijab has been featured in an ad for the brand.

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“It’s a big accomplishment for all of us,” says Afia, who has been named an ambassador for the brand’s So Lashy! BlastPro Mascara. “It means that little girls that grew up like me have something to look up to.”
Afia’s Twitter page is full of make-up tips.
Afia’s Twitter page is full of make-up tips.

She says her inclusion in the campaign “shows that we’re average Americans. We’re just girls that love to play with make-up and do everyday stuff.”

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Afia is not the only groundbreaking CoverGirl model of late; the brand also recently announced that James Charles, a teenager who garnered fame on social media, was CoverGirl’s first male representative. Charles and Afia appear in the CoverGirl advertisement with actress Sofia Vergara and singer Katy Perry.
James Charles was the first male featured in a CoverGirl ad.
James Charles was the first male featured in a CoverGirl ad.
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