For Pedro Garcia, shoe design is truly a family affair
The Spanish footwear designer and his partner and fellow creative director bring different strengths to the table in their quest to expand the family business
“Design, for us, is like solving problems,” says Pedro Garcia, who along with his romantic partner Dale Dubovich, are creative directors of Spanish footwear label Pedro Garcia. “Sometimes you have a limitation, because of what your factory can do or the limited number of colours available. But your job is to still find that solution.”
For the past 25 years they have been creating shoes for the Spanish footwear label. Their bestsellers, such as the Albany and the Parson, have stood the test of time – Lane Crawford has been selling them for 10 years in Hong Kong.
Pedro Garcia is headquartered in the Spanish town of Elda. The area has a long tradition of shoemaking. Together with Garcia’s sister Mila, who heads the business, the designers have turned a humble family brand into an international success story.
The company is a bit of an anomaly in an industry that is mostly dominated by big businesses, making its culture and story all the more interesting.