Tory Burch’s autumn 2016 show at New York Fashion Week features this take on the pyjama trend – but consumers remain unwilling to wear these sorts of things in real life. Photo: AFP

Fashion industry wants to take pyjamas out of the bedroom, but world remains mostly indifferent

Despite more than a decade of trying and endless celebrity endorsements, designers haven’t managed to get the public to embrace the idea of pyjamas as streetwear – although in China pyjamas have long been worn outside

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Tory Burch’s autumn 2016 show at New York Fashion Week features this take on the pyjama trend – but consumers remain unwilling to wear these sorts of things in real life. Photo: AFP
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