Make 2017 the year Hong Kong’s native fashion scene reinvents itself – it’s now or never
Industry has rested on its laurels for too long, with overemphasis on promoting manufacturing at expense of city’s creative talents and brands; recent Fashion Asia initiative was a step in the right direction
Hong Kong’s fashion industry has been in existential crisis for several years, and begins 2017 amid ever greater uncertainty but also hope that its own efforts and those of the city’s government can re-energise the sector. Whereas fashion manufacturers have been represented at the annual Hong Kong Fashion Week staged by the Hong Kong Trade Development Council, creativity and design have taken a back seat. Many in the industry have wondered why Hong Kong fashion designers and brands have not made more of a global splash.
Fashion Asia 2016 is a new initiative launched late last year by the Hong Kong government. Its CreateHK arm and Hong Kong Design Centre, focus on key issues for fashion’s future. Its Fashion Challenges forum explore aspects including the support of big retailers for smaller Asian brands, how independent brands can survive and thrive in Asia, the future of e-commerce, and branding and sustainability. (Full disclosure: I moderated three of the panel discussions).
The programme aimed to provide intelligence and a comprehensive overview of the industry, especially that in East Asia and its place in the world of fashion. A cultural exchange that brings together people from different parts of fashion is a laudable way to shed light on aspects of an industry not known for transparency. It is best done by engaging students and small businesses – those who don’t have the networking power of Hong Kong’s fashion elite; here Fashion Asia helped by drawing big crowds of young people who mixed with some of the industry’s heavy hitters.
Holding the Fashion Challenges forum in Hong Kong served as a reminder that the city still wants to be a serious industry player, despite the well-publicised recent retail stumbles. Fashion Asia 2016 flew in global influencers such as Caroline Issa of Tank Magazine, Tommy Ton, street-style photographer, designer Jason Wu and Tom Chapman, co-founder of luxury fashion retailer Matchesfashion.com, to join in its debates. The event came weeks after another out-of-the-box initiative, Joyce’s Golden Needle interactive theatre exhibition, for which the fashion retailer brought designers Haider Ackermann, Rick Owens and Dries Van Noten to the city.