A gold monkey figurine on display at a Chow Tai Fook Jewellery in Hong Kong. Photo: Bloomberg

Opinion: why Chow Tai Fook Jewellery’s new strategy of selling cheap needs to be bolder to put upstart Pandora back in its box

Taking a leaf out of Danish rival Pandora’s book, Hong Kong chain to target younger buyers with less expensive jewellery sold though new Monologue chain, but HK$2,250 price point may still be too high

Topic |   Fashion in Hong Kong and China

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A gold monkey figurine on display at a Chow Tai Fook Jewellery in Hong Kong. Photo: Bloomberg
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