A piece from La Perla’s Autografo (calligraphy) collection. A piece from La Perla’s Autografo (calligraphy) collection.
A piece from La Perla’s Autografo (calligraphy) collection.

Beyond the bedroom: why La Perla creative director Julia Haart heralds a new direction for lingerie brand

Spring-summer debut by a designer without traditional training reveals a free thinker on a mission to broaden the luxury Italian firm into a full fashion brand with tailoring, accessories and hosiery

A piece from La Perla’s Autografo (calligraphy) collection. A piece from La Perla’s Autografo (calligraphy) collection.
A piece from La Perla’s Autografo (calligraphy) collection.
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