Introducing the teams behind Hong Kong start-ups - watch live as they tell their stories and join the conversation

We’ve set out to meet the people behind some of the companies in the city’s burgeoning start-up scene and hear their stories. First up: ex-New York lawyer Diane Younes and her mobile hair and make-up service, Sponge

PUBLISHED : Friday, 10 February, 2017, 12:45pm
UPDATED : Friday, 10 February, 2017, 5:17pm

In January Hong Kong hosted the annual StartmeupHK Festival showcasing the city’s thriving start-up ecosystem. And it is thriving, with government body InvestHK saying the number of start-ups in the city rose from 1,558 in 2015 to 1,926 in 2016, making Hong Kong the fifth fastest-growing start-up ecosystem and the 25th largest overall.

Hong Kong start-up boosters and doubters lock horns at StartmeupHK festival

Today we kick off Groovers & Shakers on Facebook Live – a new series in which we’ll shine a spotlight on some of the start-ups in the city and their founders, and find out what it takes to survive.

First up is Diane Younes, founder of Sponge, a mobile hair and make-up service launched in November 2016.

Younes left her job as a corporate lawyer in New York to move with her partner to Hong Kong, where she followed her passion and set up the company. “We are an on-demand service and we take our hair and make-up services to the home, office, hotel or an event with the click of a button.”

The process couldn’t be simpler: potential customers can visit the website,, and choose from a menu of looks.