Supermodel Bella Hadid talks about sister Gigi, their divergent fashion choices, and her new role with Bulgari
Twenty-year-old with the power to sell fashion right off the catwalk, according to Tommy Hilfiger, professes ignorance as to why Italian luxury brand signed her for accessories campaign
There is barely a magazine or catwalk these days that doesn’t feature Gigi Hadid and her younger sister Bella. With a shared following of 41 million on Instagram, the Los Angeles-born siblings are fashion’s new supermodels.
Tommy Hilfiger, after his recent Los Angeles show, explained how Gigi and Bella Hadid and Joan Smalls are the women with the power, glamour and charisma to persuade fickle customers to buy clothes right off the catwalk. The pieces that sell out are “whatever Gigi wears, and Bella and Joan”.
Now Bulgari is looking for a little of that magic by signing Bella Hadid as the face of its accessories advertising and marketing campaigns. In an interview at the Bulgari hotel in Milan, where the announcement was made, Hadid says she is “honoured and excited” to be asked by such an “iconic name”. Schooled by her mother Yolanda, former model and reality star of The Real Housewives of Beverly Hills, Hadid is as sweet and polite as her sister.
“It is hard to say if I bring anything to Bulgari other than my youth, and with social media to a certain extent I can bring more viewers to the brand,” Bella says. “Perhaps having someone young on the team is cool.”
Dressed in a black and white off-the-shoulder one-sleeve dress, Hadid has the same high cheekbones as her sister but her sleek black hair gives her a more feline look. She describes her sister’s dress sense as more LA, while her own is darker. Wedded to her Levi’s, sneakers and biker jacket, the 20-year-old says: “I might just one day in the summer wear colour, but usually I am very dark and wear a lot of black and red, which looks dramatic.”