The Echo Look, Amazon’s new voice-activated, live-streaming camera, wants to help pick out your outfit
US$200 device beams photos and live-feed videos to your phone so you can check yourself out from multiple angles, while the ‘style check’ feature offers tips based on machine learning and advice from fashion specialists
Soon Amazon’s voice assistant will be able to answer your most burning question: Alexa, does this make my butt look big?
Amazon recently announced the Echo Look, a US$200 voice-activated camera that will take full-length pictures of your outfits when asked “Alexa, take a photo”. It can also take videos – “Alexa, take a video” – to let you check yourself out from multiple angles via a live feed beamed from the Look to your smartphone.
It is, essentially, the hi-tech alternative to a friend. Or a mirror.
The Echo Look, the first in the Alexa-powered family of Echo devices to carry a camera, will require its own app on your phone to work. All photos and video recorded by the Look will be accessible through this app, while being stored both locally and in Amazon’s cloud. Users will be able to delete images at any time, explains Amazon spokeswoman Michelle Taylerson.
Amazon has done a great job of making itself into a prime digital destination to do your errands. It hasn’t quite established itself as a fashion authority yet, but Echo Look appears to be a bid to do that.