Hong Kong model launches company to make eco-chic bikini line from old carpets and fishing nets
Jocelyn Luko-Sandstrom’s label Transcend Wear uses a nylon fabric called Econyl and aims to protect the oceans while offering women a range of fashionable, flattering bikinis that help to bring their curves out
The ocean is close to the heart of Jocelyn Luko-Sandstrom. That’s why the actress, television host and model, along with her husband Antony Sandstrom, has launched Transcend Wear, an eco-conscious brand of swimwear.
Currently in its pre-launch phase with production in process, Transcend Wear will launch on crowdfunding platform Kickstarter on May 23, with bikinis available for sale in mid-June through the company’s online store at US$98 per piece.
“I love swimwear more than I love clothes. It’s because I was born and raised in Hawaii,” says the Japanese, Austrian, Irish and French entrepreneur. “I’ve always wanted to make a swimwear brand but never had the courage until this year.”
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Part of the reason the pair are focused on creating an eco-friendly brand is because they try to live sustainably. “We’ve been ambassadors of the Hong Kong Cleanup for nine years, so we know how much trash is found in the ocean. Also, swimwear and oceans go hand in hand. If we destroy the oceans, then we would have nowhere to swim.”