LVMH to launch multi-brand e-commerce site 24 Sèvres in digital sales push, targeting 75 markets worldwide
Website will feature more than 150 brands, including 20 from luxury goods group’s own stable, and will be the only multi-brand site to sell Dior and Louis Vuitton products
LVMH is launching a multi-brand e-commerce website inspired by its exclusive Parisian department store Le Bon Marché, as the world’s biggest luxury goods group steps up the digital side of its business.
The new website, named 24 Sèvres after the Rue de Sèvres location of Le Bon Marché in the French capital’s chic 7th arrondissement, will offer luggage, fashion goods and cosmetics from LVMH’s own portfolio as well as from brands from outside the group.
More than 150 labels, including 20 from LVMH’s own stable, such as Louis Vuitton, Dior, and Fendi, will be featured.
LVMH has invested several million euros in the venture, its biggest digital initiative since it hired former Apple music executive Ian Rogers in 2015 to craft its digital strategy and capitalise on the luxury sector’s online sales expansion.
