Celebrity designer Alexa Chung talks about her new label and why she prefers a more ‘democratic’ approach to selling clothes
Model-turned-designer who showed her first collection in May says a lack of formal design training sometimes made her feel frustrated when communicating with teammates
In a chic black tailored coat from a South Korean designer buttoned over a David Hockney-inspired sweater from her own label collection, Alexa Chung does not look like she’s spent the past few nights sleeping in a field with thousands of other people.
Just back from the annual Glastonbury music festival, the model, television presenter and now fashion designer claims it takes a week to recover.
She jokes about how she warned the American friends she took to the festival to bring Wellingtons and waterproofs, but it turned out to be the sunniest, driest Glastonbury in years.
“[I told them] that it’s not like Coachella, with girls in shorts and glitter on their faces,” she says. “I was desperate for it to rain to prove me right.”
The event gave Chung the chance to road test her favourite jumper from her new autumn collection, a baggy, colour-blocked top bearing the illustration of a face. Some of her autumn designs will soon be available at Lane Crawford in Hong Kong, and on her own e-commerce website.