This year Burberry started to ramp up its advertising on the Chinese social media app WeChat. Photo: Reuters

Burberry records big WeChat win in China, as luxe brand boosts sales thanks to high-end advertising rethink

In the second quarter, Burberry’s global sales jumped 4 per cent thanks to its advertising push on the Chinese social media app

Topic |   Fashion in Hong Kong and China

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This year Burberry started to ramp up its advertising on the Chinese social media app WeChat. Photo: Reuters
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