New British Vogue boss Edward Enninful begins restyle of magazine to attract next generation of readers
Armed with celebrity friends and a powerful social media following, the former model and stylist plans to lead the brand into a new era of fashion publishing
Edward Enninful has taken over as editor of British Vogue, launching a new Snapchat edition as he seeks to reinvigorate the fashion bible that one ex-staffer warned was losing its relevance.
British Vogue magazine has a new editor – and for first time he’s a man
The 45-year-old former model and stylist is the 101-year-old magazine’s first male, first black and first gay editor. Enninful is known for his political activism, provocative shoots and A-list friends.
He has lost no time in bringing in a new team, including his close friend, model Naomi Campbell, award-winning filmmaker and artist Steve McQueen, and US Vogue’s Grace Coddington.
“British Vogue is a great magazine with a legacy of creativity and innovation,” he says. “I look forward to continuing to produce an exciting, beautiful magazine for its readers.”
On his first official day in the job, the magazine made its debut on Snapchat’s Discover platform, promising editions on the application three times a week as it seeks to reach out to new audiences.