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Milan Fashion Week
LifestyleFashion & Beauty

Gucci, Prada open Milan Fashion Week with wildly different shows

Gucci’s mysterious show of its spring-summer 2018 collections posed a big question for the audience in Milan, while Prada’s was full of clear, bold statements. There was one thing, though, that linked the two

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Models present creations for Prada’s women’s spring-summer 2018 fashion show at Milan Fashion Week. Photo: AFP
Francesca Fearon

Two giants of Italian fashion opened Milan Fashion Week with sharply contrasting looks.

Gucci’s collection was almost literally shrouded in mystery, with the audience seeing only glimpses of what was on the catwalk behind a thick veil of fog.

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Prada’s collection, though, was the very vision of clarity, with the catwalk raised above the audience to expose every little detail – right down to the studs on the brogues.

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Gucci

Creative director Alessandro Michele posed a question. How do you review a show when you can barely see the clothes?

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Roman statues shrouded in fog at Gucci’s spring-summer 2018 fashion show at Milan Fashion Week. Photo: AFP
Roman statues shrouded in fog at Gucci’s spring-summer 2018 fashion show at Milan Fashion Week. Photo: AFP
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