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Louis Vuitton
LifestyleFashion & Beauty

LVMH enjoys sales increase, and recent acquisition of Dior should push revenues even higher

Louis Vuitton’s perfumes and cosmetics were the stand-outs, with sales growth up 17 per cent, almost doubling expectations. All the conglomerate has to do is somehow sustain that momentum

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This week LVMH reported organic sales growth that beat expectations in the three months up to September 30. Photo: Reuters
Bloomberg

The luxury party is looking a little bit less inviting these days. But for LVMH, at least, the proceedings are still going strong.

LVMH this week reported organic sales growth that beat expectations in the three months up to September 30.

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Perfumes and cosmetics were the stand-outs, with organic sales growth up 17 per cent in the third quarter. That’s a significant result compared to analysts’ expectations of a 9 per cent increase, helped in part by the launch of Rihanna’s Fenty Beauty range at LVMH’s Sephora chain. But high-margin fashion and leather goods also did well, generating organic growth of 13 per cent, compared with expectations of a 9 per cent expansion. Only wines and spirits undershot, due to supply constraints.

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Luxury brands have enjoyed a remarkable change in fortune over the past year as pent-up demand from Chinese consumers reignited appetite for everything from Louis Vuitton handbags to Gucci loafers. But life in luxury land is about to get more challenging.

The integration of Christian Dior Couture, acquired by LVMH earlier this year, will help sales. Photo: Xinhua
The integration of Christian Dior Couture, acquired by LVMH earlier this year, will help sales. Photo: Xinhua
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Sales growth now compares with a period a year ago, when conditions started to recover. That will only become more pronounced over coming months, spelling tougher year-on-year comparisons. Meanwhile, European groups face headwinds owing to the strong euro. LVMH said it experienced a negative currency impact of 5 per cent in the third quarter.

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