Tommy Hilfiger creates fashion line for adults with disabilities following success of children’s line

The adaptive clothing line consists of 37 men’s and 34 women’s styles that include adjusted seams and openings to allow for easier dressing

PUBLISHED : Wednesday, 18 October, 2017, 1:19pm
UPDATED : Wednesday, 18 October, 2017, 3:05pm

With retail traffic slowing and apparel brands fighting harder than ever before for customers, Tommy Hilfiger is going after a largely untapped market: people with disabilities.

The fashion brand owned by PVH is launching an adult clothing line with adjusted seams and openings that allow caretakers to dress the wearer. This comes after the success of its collection for children with disabilities that was launched last year. The company also has added magnetic closures to the clothes, making it easier to pull them over the head or get dressed with one hand.

Making clothes for shoppers with disabilities may seem like a niche market, but there are millions of potential customers in the US and around the world – and they get short shrift from most brands.

Hilfiger, 66, describes the effort as part of “the democratisation of fashion”.

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The so-called adaptive clothing line consists of 37 men’s and 34 women’s styles based on its sportswear collection. Pants will have Velcro closures and magnetic flies and zips, as well as adjusted leg openings and hems that accommodate leg braces and orthotics.