The interior of Tsum in Moscow, Russia.

The woman who lured Chinese shoppers to Moscow’s Tsum, once dowdy department store turned lodestar of Russian luxury

As department store celebrates 110 years in business, its fashion director, Alla Verber, reflects on its transformation from dowdy survivor of Soviet era to go-to place for wealthy Russian and, increasingly, Chinese luxury shoppers

Topic |   Fashion

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The interior of Tsum in Moscow, Russia.
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Jing Zhang

Jing Zhang

Jing is a contributor to the Post. She previously served seven years as the newspaper's Fashion Editor, handling all editorial fashion-related content. She covers trends, movements and the industry scene for culture, fashion, retail business, arts, travel, technology and start ups in China and Asia. For the Post, she has interviewed the likes of Malcolm Gladwell, Karl Lagerfeld, Zaha Hadid, Jackie Chan, Dolce & Gabbana, David and Victoria Beckham, Michael Burke and Christian Louboutin.