Salvatore Ferragamo’s revamp of Hong Kong flagship store a vote of confidence in city and China luxury markets
The recent extensive refurbishment of its 7,320 sq ft Canton Road store is a new design concept that later will be rolled out around the world. Five family members attended the launch that they say affirms the importance of the city
In a rare occurrence last week, the five surviving children of Salvatore Ferragamo, based in various parts of the world, were in Hong Kong for the official reopening of the Canton Road flagship store of the brand founded by their father.
How Italian fashion brand Ferragamo is shedding its old-school image and putting a new foot forward
One of the big names in Italian fashion, Salvatore Ferragamo has been undergoing a structural makeover in recent years, with ex-Furla chief Eraldo Poletto becoming CEO in August last year and a shake-up in its design team. Creative director duties went to British designer Paul Andrew, after a brief experiment with three designers. Ferruccio says the company is more decentralised, and basic things like meetings happen virtually to allow executives to remain in their markets.
Why Ferragamo decided three creative directors were better than one after Massimiliano Giornetti’s departure
“If you don’t change with the market, or stay ahead of the market, then you fall behind,” says James. His father adds that he’s bullish about the company’s prospects. “I can see the potential of the new teams, they have accomplished a lot in a short time. I’m very interested to see the market reaction but it’s very promising.”