Rene Caovilla creative director Edoardo Caovilla says he will maintain the brand’s exclusivity.

Why luxury shoe brand Rene Caovilla is a hit in China, without even trying

It’s all about exclusivity, says founder’s grandson and creative director Edoardo Caovilla, who isn’t tempted to capitalise on the Italian brand’s success by reaching out to the mass market

Topic |   Fashion in Hong Kong and China

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Rene Caovilla creative director Edoardo Caovilla says he will maintain the brand’s exclusivity.
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Jing Zhang

Jing Zhang

Jing is a contributor to the Post. She previously served seven years as the newspaper's Fashion Editor, handling all editorial fashion-related content. She covers trends, movements and the industry scene for culture, fashion, retail business, arts, travel, technology and start ups in China and Asia. For the Post, she has interviewed the likes of Malcolm Gladwell, Karl Lagerfeld, Zaha Hadid, Jackie Chan, Dolce & Gabbana, David and Victoria Beckham, Michael Burke and Christian Louboutin.