Masamichi Katayama of Wonderwall in his Tokyo studio.

Fashion’s favourite architect, Masamichi Katayama of Wonderwall, on the role of store design in luring shoppers

He made a splash with A Bathing Ape, designed Uniqlo stores around the world, and worked for the likes of Thom Browne and Pierre Hermé; reading the potential shopper’s subconscious mind is his secret, Japanese designer says

Topic |   How luxury is made

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Masamichi Katayama of Wonderwall in his Tokyo studio.
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