Five trendy 2018 Winter Olympics K-fashion items to keep you feeling warm and looking cool
The Pyeongchang Winter Olympics starts in South Korea this week and brands from North Face to Lotte have launched stylish clothes and accessories in conjunction with the event. Here are our pick of the best
This month’s Pyeongchang Winter Olympics marks the first time South Korea will have hosted the Games since the 1988 Summer Olympics in Seoul.
The event will showcase a whole different face of the nation since it held the Games for the first time exactly 30 years ago. The Seoul Olympics marked the beginning of a new era of globalisation and development for the formerly reclusive nation. For the first time, large numbers of international visitors were welcomed to the country, while outbound tourism for South Koreans became permitted the year after in 1989.
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Those Olympics also marked the beginning of a new era of cultural exchanges and foreign influences entering the country, particularly from the West.
Over the past three decades, besides tech innovations and its robust economy, South Korea has become a regional culture powerhouse in its own right with the development of key cultural industries including K-pop, K-dramas, K-beauty and K-fashion.
For spectators, sports events will not be the only highlight of next month’s Games. Visitors will get the chance to glimpse the exciting street style scene that South Korea has become renowned for, as well as to peruse the local shops.