Chinese-Canadian pop star Kris Wu has enjoyed a long association with Burberry.

How K-pop stars became the faces of luxury street style in Asia

From T-shirts to sneakers, lipsticks and jeans, as far as luxury brands are concerned, everything K-pop stars touch turns to gold

Topic |   South Korean fashion

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Chinese-Canadian pop star Kris Wu has enjoyed a long association with Burberry.
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Crystal Tai

Crystal Tai

Crystal covers business trends and cultural criticism, with a special focus on Northeast Asia, for the Asia desk. Before joining the SCMP, she contributed to Quartz, i-D Magazine, Monocle, Wallpaper, Lonely Planet and other publications. Her broadcast commentary has been featured on BBC Radio, CGTN and other media.