Hedi Slimane rocks Saint Laurent

I went to the Saint Laurent Hong Kong showroom a few weeks ago to peruse Hedi Slimane's controversial new wares. It was a good time to take a fresh look at a collection that left some in shock after its debut in Paris.

Although his revamp of the famous French label hasn't gone down all that smoothly in the mainstream media, musicians seem to like it.

The label has many fans in the Los Angeles rock scene. And judging by his daring image overhaul of such a storied French fashion house, perhaps Slimane is fashion's biggest rebel right now.

His subversive rebranding has seen a very cool musical collaboration with Daft Punk, while Goth rocker Marilyn Manson and Courtney Love both star in the latest Saint Laurent campaigns.

You get a sense that he is more comfortable hanging out with the likes of Jack White and British band Razorlight, than air kissing fashion editors.

Eschewing traditional high fashion choices, Slimane has focused on bringing artists, visual and musical, into the Saint Laurent fold, as he did previously at Dior Homme.

By dressing stars from rock greats Keith Richards of The Rolling Stones to dance-pop starlet Sky Ferreira, Slimane has repositioned Saint Laurent as a go to brand for the music set.